Is your process plagued by bottlenecks? Does one of your project resources have a gnarled stack of job tickets on their desk? The uninitiated may look at that resource as the weakest link in your process, but a closer examination would point the finger to poor scheduling. Drum Buffer Rope (DBR) seeks to provide a solution to this resource overload through a limiting WIP principle.
How does your creative agency estimate task durations?
If you’re like most agencies, you’re using a mixture of historical data tempered with solicited resource input. I.E., I’ll start my estimate by looking at what we did last time (if available) and I’ll ask the resource how long they think it will take. The CCPM method then adds another step that many in the creative agency profession would find shocking: cut those durations estimates in half!