5S Lean: standardization in the creative project

Task harmonization in creative agency projects

Mention the word standardization in the creative agency an you are likely to see an abrupt change in the countenance of your audience. The two terms, at face value, seem at odds with one another. How can you standardize something as intrinsically unique as creativity? Skilled project management professionals within the creative agency should be able to find the fundamental basics of project work-flow the that can be standardized across what would seem vastly different project types.

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