The award for the most overused and trite term used in the creative agency goes to… “Think outside the box.” Why then write a post that props it up as an important element to the creative process and creative project management? Because I enjoy irony, and there is a lesson to learn in this aphorism that is oft overlooked and deserves greater attention afforded to it. Creative projects suffer from imbedding false assumptions and self-limiting beliefs into the project plan via a vertical, linear thinking that keep ideas well inside this proverbial box.
Let’s look at linear thinking and the dangers it presents to the creative project. Continue reading