Anecdotal version: “You have a project with a budget of $1,000 that is 80% complete but you’ve only spent $600 of your budget on it so far. That’s one healthy project! We should do this more often!”
Earned Value Management (EVM) is a tool that can help the creative agency get a quick look at the overall health of a project. I want to review a couple of the key concepts of EVM and apply it to a health check that can be performed on a project over time to give the creative agency project manager a useful report to check on a project’s health.