Lateral Thinking in Creative Projects

Lateral thinking in creative projects illustrationThe award for the most overused and trite term used in the creative agency goes to… “Think outside the box.” Why then write a post that props it up as an important element to the creative process and creative project management? Because I enjoy irony, and there is a lesson to learn in this aphorism that is oft overlooked and deserves greater attention afforded to it. Creative projects suffer from imbedding false assumptions and self-limiting beliefs into the project plan via a vertical, linear thinking that keep ideas well inside this proverbial box.

Let’s look at linear thinking and the dangers it presents to the creative project. Continue reading