A Spaghetti Map is a visual depiction of a physical work flow borrowed from the Lean Manufacturing world. Its primary function is to map, and subsequently revise, processes. By performing this exercise you will measure distance and duration, and more importantly, visualize the patterns your processes take.
If you’ve read any of my other posts you can tell I really go for the concepts that apply rules to creative agency project management. A concept as succinct and transmutable to business applications as The Rule of Seven is quite appealing to me. In his article, Modeling business processes with the Rule of Seven, Jonas A. Zahn spells out a great use of the rule in regards to documenting process. He applies the rule to effectively “cut away the fat” of for business process modeling (BPMN). I love this idea and I would like to extend this construct the creative project.
Mention the word standardization in the creative agency an you are likely to see an abrupt change in the countenance of your audience. The two terms, at face value, seem at odds with one another. How can you standardize something as intrinsically unique as creativity? Skilled project management professionals within the creative agency should be able to find the fundamental basics of project work-flow the that can be standardized across what would seem vastly different project types.